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Answer: less than one second
Why: George Sperling flashed letter grids for just 50 milliseconds in 1960 and showed the visual trace fades within about half a second.
Answer: false memories
Why: In a 1974 film study, 32 percent of viewers asked how fast cars 'smashed' later recalled broken glass that was never shown, against 14 percent for 'hit'.
Answer: hippocampus
Why: The patient lived on until 2008, dying at 82; a year later his donated brain was cut into 2,401 slices over 53 hours at UC San Diego.
Answer: Patient H.M.
Why: Although Molaison could not consciously remember practicing a motor puzzle, his hand-eye skill at it improved every single day.
Answer: tip-of-the-tongue state
Why: Psychologist Bennett Schwartz found that 45 of 51 languages surveyed describe this state with the tongue, mouth or throat, just like the English idiom.
Answer: Baker-Baker paradox
Why: McWeeny and colleagues showed it in 1987 with 16 unfamiliar faces, and Gillian Cohen gave the effect its name in 1990.