Advertising quiz
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Which word names a paid ad made to look like a news article?
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More questions about Advertising
These visible examples show the question style. LearnClash turns the full topic into ranked duels and spaced repetition.
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Which Paris landmark spelled out 'Citroën' in lights from 1925?
Answer: Eiffel Tower
Why: Guinness World Records listed the Citroën lights on the Eiffel Tower as the world's largest advertising sign.
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Who drew the 1891 poster advertising the Moulin Rouge?
Answer: Toulouse-Lautrec
Why: About 3,000 copies of Toulouse-Lautrec's first lithograph went up around Paris.
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What medical word did 1920s Listerine ads make a household term?
Answer: Halitosis
Why: Halitosis was coined in 1874 from the Latin halitus, meaning breath, decades before Listerine made it famous.
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What do marketers call ads that follow you around the web?
Answer: Retargeting
Why: A tracking pixel on the shop's page drops a cookie in your browser, so ad exchanges can spot you on other sites.
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What did a 1990s Pepsi ad jokingly offer for 7 million points?
Answer: A fighter jet
Why: A US judge ruled in 1999 that no reasonable viewer could take the ad's Harrier jet offer seriously.
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What share of viewers clicked the first web banner ad in 1994?
Answer: 44%
Why: Average banner click-through rates have since sunk to around 0.1 percent, hundreds of times lower.
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