
Marketing quiz
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More questions about Marketing
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Who first used the slogan 'A Diamond Is Forever'?
Answer: De Beers
Why: In 1999, Advertising Age named it the best advertising slogan of the 20th century.
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How many days after New Coke's launch did the old formula return?
Answer: 79
Why: Before its launch, the sweeter New Coke had beaten both the original Coke and Pepsi in taste tests.
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What hotel item inspired the word greenwashing in 1986?
Answer: Towels
Why: The word blends green with whitewashing, the old term for covering up something unpleasant.
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Which beer brand created a book of world records?
Answer: Guinness
Why: Brewery boss Sir Hugh Beaver wanted a book of facts that could settle arguments in pubs.
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In which city was Häagen-Dazs founded?
Answer: New York
Why: The name is invented and means nothing in Danish, which doesn't even use the letter ä.
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What number does Tiffany Blue carry as a Pantone color?
Answer: 1837
Why: Pantone's 1837 Blue takes its number from the year Tiffany & Co. was founded in New York.